Samsung

Samsung launched a disruptive UnSame campaign to show iPhone users how they’re stuck in a world that never evolves. All the branding led to this page, so it couldn’t look like a normal phone site or even a common Samsung site. We created a landing page that violated all the rules so folks who were on the fence about switching would quickly realize they were home. Naturally, we felt a nostalgic game of Galaga was the best way to break the ice.

My role: ACD Concept/Copy