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Welcome: Concepts

Welcome: Concepts

Citibank Welcome What’s Next exploratory.

The Welcome What’s Next campaign went through many stages of print evolution. These exploratory concepts had to express the emotions we attach to money in optimistic and creative ways.

Concept 1

1-04

1-03

1-01

1-02

Concept 2

2-02

2-01

2-03

Concept 3

3-02

3-03

3-01

3-04

Concept 4

4-03

4-02

4-01

Concept 5

5-03

5-01

5-02

Selected Works

Citi Mobile App: TVCitibank

Overachievers welcome.Vanguard campaign

Feeding ImaginationNo Kid Hungry Foundation / Citibank

Dine & Do GoodNo Kid Hungry Foundation / Citibank

Make it here. Citibank

Galaxy S20 UltraSamsung

Welcome what's nextCitibank campaign

Drink In The IslandCoco & Co.

Everyday AdventuresCitibank Photo Contest

On Your MarkJuxu Sport

Disney MagicDisney

Now Serving: IBM SimpleIBM

Welcome: ConceptsCitibank Welcome What’s Next exploratory

There's an UpsideMarsh

Turn Your Engine Purrr into a Growl.Castrol

Are You a Cardmember?American Express

My TassimomentStarbucks for Tassimo